How Humidity Levels in Rainy Season Affect the Beverage Industry?
Introduction: The Hidden Role of Humidity in the Beverage Industry When people think of the rainy season, they imagine cool showers, lush greenery, and perhaps a cup of hot tea. But for the beverage industry , the story is different. Behind the refreshing drinks we enjoy lies a silent disruptor; humidity . Did you know? Beverage companies in humid regions lose millions annually due to moisture-related spoilage and packaging damage . High humidity not only disrupts production and storage but also changes consumer demand patterns during monsoons. This topic matters today because climate change and unpredictable monsoon patterns are making humidity challenges more frequent, especially in South Asia and Africa. From carbonation issues in sodas to weakened packaging and mold risks , rainy season conditions can make or break beverage operations. In this post, we’ll explore the impact of humidity on the beverage industry , highlight regional insights , and share practic...