Muhammad Asim

When you love cold and fizzy carbonated beverages, a question may cross your mind: between regular and diet soda, which one is suitable for your intake? This question about carbonated drinks has prevailed for ages and is not answered as a closed-ended debate. One of these drinks contains many grams of sugar, while diet sodas are infused with a heavy quantity of artificial sweeteners to make the diet beverage acceptable to taste buds. In this article, we will cover the pros and cons of both beverages. We will also try to understand which is more harmful and which is better for human intake. Understand the Ingredients of Your Beverage: Before discussing their impact on human life and health, we will go through the contents of regular and diet carbonated beverages. Regular carbonated drinks have white sugar made from sugarcane, beetroot, and sometimes corn syrup. The calorie count per serving (250ml) is about 300 calories. Per serving, sugar content is 10 teaspoons or about 40 grams. ...

There was a time when carbonated drinks were given prominent shelf space and display in hypermarkets and superstores. Being part of beverage industry, I can clearly sense the difference; these days health is not a concern for elderly only, rather it is an increasing point of concern and discussion among young people. It is a new cool among Gen Z. The major group of customers making this change are millennials and Gen Z, who are well informed, read the labels of every product, look for the printed ingredients, consider what they are throwing inside their bodies, and care about the environment and cleanliness. They settle for clean, authentic, and organic products, which gives them actual benefit. In my 11 years working in the beverage industry, I’ve seen a lot of trends come and go, but the move toward health- conscious choices really seems to be sticking. People aren’t falling for the flashy ads anymore or buying into the idea that drinking certain beverages makes you more energetic or...

Pakistan’s rich beverage culture has long thrived in bustling streets, roadside dhabas, and local homes—where drinks like lassi , imli-aloobukhara , ganna juice , and sattu have been staples for centuries. But now, as consumer preferences shift toward health-conscious, locally inspired, and ready-to-drink options , we’re witnessing a major transformation: the commercialization of these traditional drinks into branded, supermarket-shelf-ready products. From nostalgic sips to scalable businesses, here’s how local beverages are going from street-side charm to retail stardom. Why Commercialize Traditional Beverages? 1. Growing Demand for Functional & Cultural Drinks Consumers, especially millennials and Gen Z are craving natural, authentic, and wellness-focused products. Traditional drinks often check all these boxes: High in nutrients and natural ingredients Often plant-based and preservative-free Steeped in cultural heritage 2. Untapped Business Potential Despite...

  In a world increasingly focused on health and wellness, there's a refreshing turn back to roots particularly in the realm of beverages. Pakistan, with its rich culinary heritage, boasts a treasure trove of traditional drinks that are not only delicious but also packed with health benefits. From the creamy goodness of lassi to the earthy charm of sattu , these time-tested beverages are making a comeback with a modern twist. Why Traditional Beverages Matter in 2025 With trends shifting towards functional beverages , gut health , and natural hydration , traditional drinks are getting the spotlight they deserve. Packed with probiotics , plant-based proteins , and adaptogens , Pakistani drinks naturally align with many of 2025’s top global beverage trends. 1. Lassi – The Probiotic Powerhouse Lassi, a yogurt-based drink, has been consumed for centuries across South Asia. Whether it's sweet, salty, or infused with spices like cumin and mint, lassi offers: Probiotic benefits ...

    Have you ever paused mid-sip and wondered why you choose certain beverages over others? Whether it's from your morning coffee or the soothing calm of herbal tea before bed, our drink choices are more than mere habits; they're reflections of deeper preferences and influences. Understanding these can not only enhance our drinking experience but also guide us toward healthier and more satisfying selections. ​ The Core Drivers of Beverage Choices Several key factors shape our beverage preferences: 1. Taste and Flavor Unsurprisingly, taste reigns supreme. A study highlighted that 61% of consumers prioritize taste when selecting a beverage. For instance, sodas are often chosen for their sweet and fizzy appeal, while coffee attracts those seeking a robust and bitter profile. 2. Health and Wellness Considerations With a growing emphasis on health, many individuals are opting for drinks that offer functional benefits. Functional beverages—those infused with vitamins, min...

  Feeling drained? Skip the sugary energy drinks and power up with nature instead. If you're tired of relying on store-bought cans full of caffeine and chemicals, you're not alone. More people are turning to homemade energy drinks as a healthier, budget-friendly alternative to stay energized, hydrated, and focused throughout the day. In this blog, we'll explore five easy-to-make energy drink recipes using simple, natural ingredients. Whether you're hitting the gym, pulling a late-night study session, or just need a midday boost—these drinks have your back. Why Homemade Energy Drinks Are a Game Changer Let’s be real: Most commercial energy drinks are packed with artificial flavors, preservatives, and an overload of caffeine and sugar. While they offer a quick energy spike, the crash afterward is no joke. Homemade energy drinks: Use natural sources of caffeine and electrolytes Contain no artificial additives Are customizable to your taste and dietary needs Help you sta...

  Introduction In today’s fast-paced world, where processed snacks and fast food dominate, it’s easy to overlook the power of healthy food . But did you know that the food you eat directly impacts not just your physical health  but also your personality, mood, and temperament ? Choosing the right foods can lead to a healthier body , a calmer mind , and even a more positive personality . In this blog, we'll explore how healthy eating habits can revolutionize your life, inside and out. Why Healthy Food Matters Healthy food isn't just about weight loss or calorie counting. It’s about nourishing your body with the essential vitamins, minerals, proteins, and antioxidants it needs to function at its best. Top Benefits of Healthy Eating: Boosts energy and stamina Improves skin, hair, and nails Strengthens the immune system Balances hormones Enhances brain function and memory Promotes emotional stability These benefits are not just physical, they reflect in...

  Introduction: Why More People Are Turning to Side Hustles Let’s be real life in 2025 isn’t getting any cheaper. Between the rising cost of living, uncertain job markets, and the growing pressure to stay financially secure, it’s no wonder that more people are looking for extra income streams. Maybe you’ve felt it too: that urge to have a little more financial breathing room or finally work on something that feels fulfilling and future-proof. Enter the side hustle. Once seen as just a hobby or something only entrepreneurs did, side hustles have exploded in popularity. Thanks to digital tools, remote work, and even AI, starting a side hustle today is more accessible than ever. Whether you're a full-time employee, a stay-at-home parent, or a student there’s something for everyone. In this blog, we’ll break down why side hustles are booming, the best ones to start right now, how to balance them with your job, and what tools can make the journey easier. By the end, you'll have a...